Project Overview:

The goal of the "Elevate Brand" digital marketing project was to enhance the online presence of a lifestyle brand through a comprehensive strategy that included social media management, email marketing, content creation, and SEO optimization. The brand specializes in high-quality, eco-friendly fashion, and the campaign was designed to connect with an environmentally-conscious audience while boosting online sales and engagement.

Key Deliverables:

• Social Media Strategy: Developed a robust content calendar that included daily posts across Instagram, Facebook, and Pinterest, highlighting product launches, sustainability efforts, and brand values.
• Paid Social Media Campaigns: Designed and managed paid campaigns on Facebook and Instagram to increase brand awareness and drive traffic to the e-commerce website, focusing on targeting specific demographics and interests.

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